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Our Mission
We raise awareness on the essential role pollinators play by promoting ethical methods of beekeeping through conservation, education, local food systems, and apitherapy products.

Specializing in the protection of honeybees and devoted to the livelihood of pollinators
Honeybees were introduced to the Hawaiian Islands in 1857. Prior to their arrival, 63 species of Nalo meli maoli (Yellow-faced bees), in the genus Hylaeus, had a ubiquitous population throughout the archipelago. Largely due to habitat loss over the last century, seven species of these solitary yellow-faced bees are federally listed as endangered. Other biotic pollen vectors like moths, butterflies, birds, and bats also assist in the diversity of our ecosystems and feed us humans. Without these creatures, familiar flavors of today would be considered scarce tomorrow.
Since 2012, we have been on a wild adventure of saving feral honeybee colonies from extermination. We are conservationists, educators, and master beekeepers providing a service that is an alternative solution to pest control.
Interested in Beekeeping?
Learn how to holistically care for honeybees with the guidance of an expert apiculturist and the support of an online community.
Jasmine Joy will be selecting students from the Northern Hemisphere for Cohort 6 of Virtual Beelieve University’s “Intro to Ethical Beekeeping” course.
Apply between December 4, 2025 - January 29, 2026
Featured Projects + Partnerships
Disney Conservation Fund & Bishop Museum presents “Exotic Extinction” for Pollinators in Paradise exhibit
Hoa ‘Āina O Mākaha is one of the first 501(c)(3) nonprofit educational resource centers on the island of O‘ahu
OUTSIDE THE BOX: Cultivating Future Pollinators
Through the Pollinator Program, Jasmine Joy inspires children to grow pollinator-friendly habitats and instills a relationship to the ‘āina (land). Initially started on Oahu’s West Side, our goal is to expand the curriculum throughout the Hawaiian Islands.
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